Content Marketing Redefined
Content marketing is a game-changer. It is the number one way for marketing to have an impact on your brand’s bottom line. UNTOLD is a specialist, multi award-winning content marketing agency that brings brands to life through authentic, resonant and inspiring storytelling, reaching out to new and existing audiences, driving engagement and converting consumers.
At UNTOLD we believe that in the near future no one will even use the term ‘content marketing’; it will simply be how all brands market. Just think about it: no content means no website, SEO, social media, PR or advertising. It means no effective marketing full-stop.
But don’t take our word for it; ask Google, Facebook, Apple or Netflix. Ask the editor of any media outlet, or any of the 88% of companies worldwide dipping their toes in the content waters.
The truth is though, that many brands are getting it wrong. We exist in a world full of noise, where audiences have more choice than ever, are better informed and cautious of being sold to. Everybody’s talking. Brands want to join conversations; they want to be heard and attract audiences but often they begin talking without thinking what they’re going to say, or who they are going to say it to. They create content that only adds to the chatter.
True content marketing is like an amazing song. It grabs attention and cuts through the noise. It doesn’t interrupt conversations, it’s the thing people are having conversations about. It offers value first, before asking for anything. It requires brands to stop thinking ‘content’ and start thinking story.
Powered by stories
"I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."Maya Angelou
The human animal is hard-wired for storytelling. For millennia we’ve gathered around fires to share experiences, process information and learn from each other. Great stories are just as powerful today, reducing us to tears in a cinema, leaving us hanging off every word in a novel or unable to sleep until we’ve seen every episode of a series. Stories are our emotional currency and the cornerstone of decision-making. They govern how we feel and what we do; they are our source of inspiration, what we seek to experience, and what we share with others.
This is why at UNTOLD we don’t think ‘content’, we think story. We harness the power of stories, told by the finest storytellers, to build a world around your brand that audiences want to explore and engage with.
Here’s how we do it:
"We didn’t want just another hotel magazine. We wanted something beautiful that captured the experience of travel. POSTCARD is not only driving bookings but guests are stealing it from their rooms."Andrew Denton, Head of Communications, Best Western
What we do