68000

circulation across the UK

6

award-winning writers every issue

1

for key search terms on Youtube

THE IDEA

To put masterful storytelling at the heart of a new print magazine, bringing something fresh, distinct and pioneering to UK hotel publishing. To create a concept, design and content that engages guests with the core qualities of the Best Western GB brand – independence, character, history of properties and locations – and produce a bi-annual, full-colour, 72-page magazine that guests will want to sneak into their bag and take home.

THE SOLUTION

Untold designed, developed and created Postcard magazine, blending beautiful photography and art direction with fantastic writing from our unrivalled network of leading journalists and authors. Launched in 2017, Postcard delivers the best in British travel stories to inspire your adventures across two issues per year. The look and feel is built around putting stories centre stage, taking its cue from the independent magazine scene and reflecting the classic collector’s travel journal.

Eye-catching and engaging, it invites guests to flick through and be drawn in, rewarding them with a useful and inspiring read. It covers outdoors, food and drink, recipes, travel, walks, city guides, destination features and, of course, brand stories told through bespoke sections: hotel histories, family business and holiday replay. We’ve been wild swimming in the Lakes, canoeing through Cambridge and eating our way around Peckham’s emerging food scene. We’ve walked in the footsteps of Roman soldiers on Hadrian’s Wall and watched ospreys hunting. And the reaction to all of it has been incredible.

As well as Postcard, Untold now creates short-films that expand and explore the written features, establishing a wider digital presence for the brand.


IN PRINT


 

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ON FILM


 

ROOM WITH A BREW: Tap into centuries of tradition at The Stables Brewery and Beamish Museum 

Shot on location at Beamish Museum and the Best Western property which shares the same grounds. A film that explores the connection between the hotel’s award-winning brewery, the local area’s brewing past and the Sun Inn at Beamish Museum.

WHERE THE WILD SWIMS ARE

Wild Swimming with the staff from Best Western Ambleside.


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