340000

print readership per issue

6

award-winning writers every issue

1

for key search terms on Youtube

 

THE IDEA

Best Western needed a flagship publication that would anchor a change in brand perception and establish a unique and identifiable voice. This couldn’t be just another hotel magazine. We were tasked with creating something that would completely break the mould and resonate powerfully with guests: a 70K print-run, best-in-class title that could compete against glossies like Conde Nast Traveller; something so inspiring that guests would steal it from their rooms. In short – the best hotel magazine in the world.

THE WORK

Untold designed, developed and created POSTCARD magazine, blending beautiful photography and art direction with fantastic writing from our unrivalled network of leading journalists and authors. POSTCARD is a biannual title that delivers the best in British travel stories, unpacking the brand’s locations, hotel stories and inspiring guest adventures. The look and feel is designed around putting stories centre-stage, taking its cue from the independent magazine scene and reflecting the classic collector’s travel journal.

Eye-catching and engaging, POSTCARD eschews the hard-sell in favour of value-first content, inviting readers to flick through and be drawn in, rewarding them with an informative and inspiring read. It covers outdoors, food and drink, recipes, travel, walks, city guides, destination features and features bespoke sections: hotel histories, family business and holiday replay. We’ve been wild swimming in the Lakes, canoeing through Cambridge and eating our way around Peckham’s emerging food scene. We’ve walked in the footsteps of Roman soldiers on Hadrian’s Wall and watched ospreys hunting.

In conjunction with each issue, UNTOLD produces two short films that expand and explore the written features, establishing a wider digital presence for the brand.


IN PRINT


 

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ON FILM


 

SKY DANCERS

Partnering a lead feature in POSTCARD magazine, the story of starling murmurations over the Somerset Levels, shot on location with bestselling author and naturalist, Stephen Moss.

A TIME TRAVELLER’S CHRISTMAS

Shot on location at Beamish Museum, a film that explores the ghosts of Christmases past, looking at how we have celebrated the season over the years, from the Victorian period to the Second World War.

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