Average cross-platform views per film
For key campaign search terms on YouTube
% month-on-month boost to social reach and engagement
To create a content campaign to sit at the heart of Best Western’s new website that would engage guests, boost outreach and celebrate and integrate the brand’s independent spirit, characterful properties and varied locations.
Untold created stories for each British region and hotel location, showcasing the best of outdoor, city, nature and food and drink experiences that exist around and inside Best Western properties. From wild swimming in the Lake District with the staff of Best Western Ambleside Salutation to a road trip linking hotels along the north Norfolk coast, a series of films and features provided inspiring, searchable and useful content to existing guests and potential customers, establishing new routes and increasing traffic into both story and brand.