Cross-platform video views
% more social engagement than nearest competitor
"Clever, sophisticated, cool. UNTOLD has helped us reached well over a million consumers with this campaign, driving brand awareness and year-on-year sales."SIMON GEORGE, MD, BUDWEISER BUDVAR
The campaign rolled out digitally in 2016 with massive viewing gains on films across social networks and YouTube, boosting engagement, brand visibility and followers. It became the brand’s core destination point digitally, plugging into all aspects of the marketing activity and feeding national media stories and press trips, earning 150+ pieces of coverage across online and offline channels, including two travel features in The Independent.
The success of both the content and campaign has seen B:INSPIRED expand in scale and ambition every year. Today Budvar really understands the power of brand as publisher and UNTOLD handles marketing, PR and social for the brand. The evolution of the campaign continues. In 2018, we were awarded “Best FMCG Marketing Campaign” at the Northern Digital Awards in recognition of the scale and quality of the journey so far.
The story of the Budvar custom motorcycle – the world’s first beer-inspired custom bike. From the castles and snow-capped mountains of Budvar’s South Bohemian home to workshops across the UK where BOLT worked with the finest craftsmen to create something truly spectacular.
The first of a series of short, fast-paced films about the emerging world of beer cocktails. Showcasing Budweiser Budvar as an indespensible ingredient we travelled the UK to work with some of the best bars and bartenders out there.
An adventure down the mighty Vltava river, shot on location in beautiful South Bohemia. We have since lead key press and sales contacts along this trip with great success.
A look at one of the key men behind Budweiser Budvar. This film is a deep dive in to brewing Budvar through the eyes of their resident beer sommelier, Ales Dvorak.
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