Cross-platform video views
% more social engagement than the nearest measured competitor
% of all interaction on target demographic
The campaign first rolled out digitally in 2016 with massive viewing gains on films across social networks and YouTube, boosting engagement and followers. Czechstories.com became a destination point online, plugging into all aspects of the brand’s marketing activity and feeding national media, leading to the seeding of stories across big-name online and offline channels. Czech Stories has opened up Budvar to a new digital marketing landscape with awareness of the brand, its quality, tradition and origins evolving from the beer and brewing press into the mainstream media.
The success of this content and campaign will see it expand into 2018. Untold now handles story creation, PR and social for Budweiser Budvar across digital and print. The evolution of the Czech Stories into B:INSPIRED – a story hub that now includes UK stories – sees the introduction of monthly content and campaigns ranging from recipes, travel, culture, outdoors and, of course, beer.
The first of a series of short, fast-paced films about the emerging world of beer cocktails. Showcasing Budweiser Budvar as an indespensible ingredient we travelled the UK to work with some of the best bars and bartenders out there.
An adventure down the mighty Vltava river, shot on location in beautiful South Bohemia. We have since lead key press and sales contacts along this trip with great success.
A look at one of the key men behind Budweiser Budvar. This film is a deep dive in to brewing Budvar through the eyes of their resident beer sommelier, Ales Dvorak.
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