1200000

Cross-platform video views

300

% more social engagement than the nearest measured competitor

78

% of all interaction on target demographic

THE IDEA

To create a digital magazine and content marketing campaign that establishes a sense of origin, originality and context for the leading Czech beer brand. To raise awareness of South Bohemia – home of Budweiser Budvar – and the traditional, heritage processes with which the beer is still made. To reach out to a fresh, younger demographic while re-engaging the established market with Budvar’s unique provenance and processes.

THE SOLUTION

Untold masterminded and created Czech Stories, a digital content marketing play and online magazine involving a series of films, editorial features and photography. From how to make the ultimate brewer’s goulash to rafting down the Vltava river, these are engaging, inspiring and insightful stories created by leading travel journalists and filmmakers. Hosted on czechstories.com – a fully responsive publishing site created by Untold – the content unpacks and explores the Czech Republic, South Bohemia and Budvar through a variety of brand touch-points: authenticity, originality, ‘no shortcuts’, place, process and independent spirit. Woven into these are stories around ingredients, process and quality, revealing the care and time involved in making ‘Europe’s last true lager’, and why it’s worth sticking with tradition. The campaign first rolled out digitally in 2016 with massive viewing gains on films across social networks and YouTube, boosting engagement and followers. Czechstories.com became a destination point online, plugging into all aspects of the brand’s marketing activity and feeding national media, leading to the seeding of stories across big-name online and offline channels. Czech Stories has opened up Budvar to a new digital marketing landscape.

The campaign first rolled out digitally in 2016 with massive viewing gains on films across social networks and YouTube, boosting engagement and followers. Czechstories.com became a destination point online, plugging into all aspects of the brand’s marketing activity and feeding national media, leading to the seeding of stories across big-name online and offline channels. Czech Stories has opened up Budvar to a new digital marketing landscape with awareness of the brand, its quality, tradition and origins evolving from the beer and brewing press into the mainstream media.

The success of this content and campaign will see it expand into 2018. Untold now handles story creation, PR and social for Budweiser Budvar across digital and print. The evolution of the Czech Stories into B:INSPIRED – a story hub that now includes UK stories – sees the introduction of monthly content and campaigns ranging from recipes, travel, culture, outdoors and, of course, beer.

 

VISIT CZECHSTORIES.COM

 


ON FILM


 

BUDVAR BEER COCKTAILS: ‘The Czech Punch’ recipe from Maven Leeds

The first of a series of short, fast-paced films about the emerging world of beer cocktails. Showcasing Budweiser Budvar as an indespensible ingredient we travelled the UK to work with some of the best bars and bartenders out there.


RAFTING CZECH REPUBLIC: A two-day canoeing and camping adventure down the Vltava river

An adventure down the mighty Vltava river, shot on location in beautiful South Bohemia. We have since lead key press and sales contacts along this trip with great success.


CZECH STORIES ‘The Man Who Makes Beer’

A look at one of the key men behind Budweiser Budvar. This film is a deep dive in to brewing Budvar through the eyes of their resident beer sommelier, Ales Dvorak.


 


ON THE WEB


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ON SOCIAL


 

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