Cross-platform video views
% more social engagement than the nearest measured competitor
% of all interaction on target demographic
Clever, sophisticated, cool. UNTOLD has helped us reached well over a million consumers with this campaign, driving brand awareness and year-on-year sales.SIMON GEORGE, MD, BUDWEISER BUDVAR UK
The campaign rolled out digitally in 2016 with massive viewing gains on films across social networks and YouTube, boosting engagement and followers. It became the brand’s core destination point online, plugging into all aspects of the marketing activity and feeding national media stories and press trips, leading to the seeding of stories across big-name online and offline channels, garnering massive awareness and amazing responses.
The success of both the content and campaign has seen B:INSPIRED expand in scale and ambition every year since. Today UNTOLD now handles story creation, PR and social for Budweiser Budvar across digital and print and the evolution of the campaign continues. In 2018, the agency was awarded “Best FMCG Marketing Campaign” at the Northern Digital Awards.
The first of a series of short, fast-paced films about the emerging world of beer cocktails. Showcasing Budweiser Budvar as an indespensible ingredient we travelled the UK to work with some of the best bars and bartenders out there.
An adventure down the mighty Vltava river, shot on location in beautiful South Bohemia. We have since lead key press and sales contacts along this trip with great success.
A look at one of the key men behind Budweiser Budvar. This film is a deep dive in to brewing Budvar through the eyes of their resident beer sommelier, Ales Dvorak.
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