3000000

unique global reach per month

2500

% average increase in social engagement

70

% average watch-through on Youtube

THE IDEA

To create a digital magazine for Jetwing Hotels that is the definitive destination for travel stories about Sri Lanka. To explore, refine and share the brand’s own stories, weaving them with the insightful, inspiring, researched and keyword-driven content on Sri Lanka travel. To engage the UK and English-speaking international traveler, boost SEO and seed the stories effectively across social and digital, driving reach, engagement and traffic.

THE SOLUTION

Untold created the digital magazine The Island Insider in April 2017, developing a full content marketing strategy and designing and building the website. The content we produce for The Island Insider is created using a mix of journalistic expertise, research analytics and technical data, as well as our awesome team of award-winning filmmakers, travel journalists and bestselling authors.

From filming blue whales in the Indian Ocean to capturing the mind-blowing train ride up into Sri Lanka’s Hill Country, these stories are optimised, image-enriched and searchable. They unpack the experiences of Sri Lanka, covering wildlife, destinations, routes & journeys and food & drink, including leading chefs from the hotels revealing how to create authentic Sri Lankan cuisine at home.

Our social experts are rolling out the content out across digital with extraordinary responses: a reach of over 2 million in the first month; over 500,000 video plays and huge authentic engagement. The sense of trust, authority, community and consumer interaction with the stories via social continues to provide an essential way for the brand to engage with readers, bringing its amazing hotels and the experience of the country to life.

VISIT THE ISLAND INSIDER

 


ON FILM


 

LAND OF GIANTS: Sri Lanka’s wildlife from Yala National Park elephant safaris to whales in Mirissa

With the chance to see blue whales, sea turtles and the Sri Lankan elephant in just three days, Sri Lanka is truly a land of giants. This film offers an indispensible guide to uncovering some of the islands natural treasures.


SLOW TRAIN TO HILL COUNTRY: an adventure from Colombo to Ella on the Sri Lanka railway

When it comes to the great railway journeys of the world, nothing beats the culture, scenery and experiences of the slow train up to Hill Country Sri Lanka.


HOW TO COOK SRI LANKAN RICE & CURRY: five recipes including the perfect Sri Lankan Chicken Curry

Sri Lankan food isn;t well known in the UK, but it’s on the rise. We went behind the scenes with one of the Island’s best chefs and cooked up a feast.


 


ON THE WEB


 

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ON SOCIAL


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