Marketing is changing. In a world where audiences have more choice than ever, are better informed and crave authenticity and emotional connection, there’s only one way to cut through the noise and build meaningful relationships with your customers: welcome to the age of story.
UNTOLD is a multi-award-winning brand storytelling and marketing agency specialising in drinks, food, hotels, travel, place and luxury. We understand that people don’t buy products, they buy stories. And that’s what we’re about: bringing brands to life through the strategy, creation and delivery of carefully crafted content and story-driven campaigns that outperform expectations.
From world-leading web builds to breathtaking magazines; films that fire imaginations to social and PR campaigns that win hearts and minds, we are experts at putting story at the heart of marketing, transforming brands and building genuine loyalty, trust and growth.
We combine the world’s best storytellers with cutting-edge data insight to develop a picture of your brand DNA, your audience and the competitor landscape, identifying the stories and strategies that make you irresistible.
Harnessing the expertise of our unrivalled network of writers, filmmakers, photographers and designers, we create truly exceptional, innovative and inspirational content that unpacks and explores the stories of your brand.
We assemble the perfect channel mix for your audience. Our creative campaigns are data-driven, precision-targeted and carefully monitored for performance, delivering your stories in the right place at the right time.
From global brand strategy and multi-platform content campaigns to smaller-scale, bespoke projects, we help brands of all sizes build worlds and share their stories in ways that attract audiences and deliver real results.
Whether it’s multi-territory global strategy development or a smaller-scale consultancy project, we always take a story-first perspective. Every project starts with a simple question: ‘What’s your story?’ We’re expert at working with brands to explore their DNA and find the stories that make up their brand world. We can then build that world in full, or work collaboratively with existing in-house teams and other stakeholders to deliver it.
Great stories need to be heard and smart use of paid media is the way to get the message out. Marketing today is about the space where owned, earned and paid meet, and our team is expert in understanding the complex nuances and challenges involved in delivering impressive results. From social reach and engagement, through to PPC, video and Influencer relationships, we know how to tell brand stories to the right audiences.
We create stories that transform brands into leading publishers. Our network of writers is made up of award-winning newspaper journalists and bestselling authors experienced in creating the highest quality copy across digital and print. We know words have power. We bring that power to brands, crafting strategically joined-up, search-optimised editorial that resonates.
Video is an indispensable partner to editorial. From films to documentaries, branded content to adverts, our team has an outstanding record in creating inspirational content for major channels. From inception to edit, we bring the best technical kit and a storyteller’s eye, creating films that are beautiful, irresistible and shareable.
Photographs are the most immediate way to draw viewers into a narrative. Research shows that content with eye-catching imagery gets 94% more views than content without. For each project, we create repositories of stunning images that are optimised to enrich editorial, bring stories to life and create a currency for social.
SOCIAL & PR
Great storytelling is nothing if there’s no one to share the stories with. Equally PR and social are nothing without stories to share. We’re expert at crafting powerful strategies for seeding out everything we create, leveraging the latest technology and freshest data for maximum impact across social, PR and influencer networks.
MAGAZINES & PRINT
We live in a digital age, but the truth is that the allure and power of print never went away. Bespoke magazines are on the rise again, enjoying enormous popularity and loyalty, and cutting through the noise. From magazines to brochures, we create beautifully designed print projects that deliver storytelling the old-fashioned way.
WEB DESIGN & BUILD
Every bit as important to creating quality stories is where and how those stories live digitally. We create websites that are beautiful destinations for outreach and powerful story hubs for campaigns. Fully responsive and with a focus on UX, we build best-in-class web products, underpinned with SEO and designed to be discoverable, beautiful and functional.
Specialising in travel, food & drink, luxury and lifestyle brands, UNTOLD was set up by Rob Cowen, a leading British journalist and bestselling author, and Theo Cooper, a journalist turned award-winning content and digital specialist who has worked on campaigns for global brands ranging from Dazed & Confused to Converse, Red Bull to U2. Together our directors bring 40 years of unrivalled storytelling expertise that helps bring brands to life in a way no other agency can.
All UNTOLD content is of the highest quality, created through a unique network of storytellers: writers, journalists, authors, broadcast film-makers, award-winning photographers and designers. We create films, features and imagery, delivering stories through print, digital and effective PR and social campaigns.
We keep our client list small. We only work with brands we love and our list of achievements reflects that. Every UNTOLD campaign has won awards, including major international competitions like “Best Travel Website in the World” at the Travel Marketing Awards, – cited by head of Google travel as a “visionary example of the future of marketing”.