Marketing is changing. In a world where audiences have more choice than ever, are better informed and tired of one-dimensional sales pitches, there’s only one way to cut through the noise, win trust and build lasting and loyal relationships with your customers: welcome to the age of the story.
UNTOLD is a specialist, multi award-winning content marketing agency that brings brands to life through authentic, resonant and inspiring storytelling, reaching out to new and existing audiences, driving engagement and converting consumers. We work with brands from all sectors, specialising in stories that explore travel, culture, food & drink, luxury and lifestyle.
From world-leading website builds to breathtaking print magazines; films that fire imaginations to social and PR campaigns that win hearts and minds, we put the power of stories centre-stage, transforming brands and delivering genuine value and results.
We combine the world’s best storytellers with cutting-edge data insight to develop a picture of your brand DNA, your audience and the competitor landscape, identifying the stories and strategies that make you irresistible.
Harnessing the expertise of our unrivalled network of writers, filmmakers, photographers and designers, we create truly exceptional, innovative and inspirational content that unpacks and explores the stories of your brand.
We assemble the perfect channel mix for your audience. Our creative campaigns are data-driven, precision-targeted and carefully monitored for performance, delivering your stories in the right place at the right time.
Specialising in travel, lifestyle, food & drink, culture and luxury, we handle all aspects of content marketing from one-off productions to global, multi-channel roll-out campaigns.
We create stories that transform brands into leading publishers. Our network of writers is made up of award-winning newspaper journalists and bestselling authors experienced in creating the highest quality copy across digital and print. We know words have power. We bring that power to brands, crafting strategically joined-up, search-optimised editorial that resonates.
Video is an indispensable partner to editorial. From films to documentaries, branded content to adverts, our team has an outstanding record in creating inspirational content for major channels. From inception to edit, we bring the best technical kit and a storyteller’s eye, creating films that are beautiful, irresistible and shareable.
Photographs are the most immediate way to draw viewers into a narrative. Research shows that content with eye-catching imagery gets 94% more views than content without. For each project, we create repositories of stunning images that are optimised to enrich editorial, bring stories to life and create a currency for social.
SOCIAL & PR
Great storytelling is nothing if there’s no one to share the stories with. Equally PR and social are nothing without stories to share. We’re expert at crafting powerful strategies for seeding out everything we create, leveraging the latest technology and freshest data for maximum impact across social, PR and influencer networks.
MAGAZINES & PRINT
We live in a digital age, but the truth is that the allure and power of print never went away. Bespoke magazines are on the rise again, enjoying enormous popularity and loyalty, and cutting through the noise. From magazines to brochures, we create beautifully designed print projects that deliver storytelling the old-fashioned way.
WEB DESIGN & BUILD
Every bit as important to creating quality stories is where and how those stories live digitally. We create websites that are beautiful destinations for outreach and powerful story hubs for campaigns. Fully responsive and with a focus on UX, we build best-in-class web products, underpinned with SEO and designed to be discoverable, beautiful and functional.
Untold was founded in 2014 by directors, Rob Cowen and Theo Cooper. Described as “one of the UK’s most exciting writers” by the Guardian, Rob is an award-winning journalist, author and content specialist who has written extensively across UK media, including spells as a columnist at the Independent and Telegraph. His latest book Common Ground was shortlisted for the Portico, Richard Jefferies and Wainwright literary prizes.
Theo is a journalist turned content and social specialist with a background in music, food & drink and travel who has built global story strategies for world-leading brands including Coca-Cola, AllSaints, Topman, Converse and Red Bull, as well as providing social and PR consultancy for clients ranging from the UK's best music festivals to major political parties and the world's biggest bands.
Untold’s unrivalled network of wordsmiths, filmmakers, photographers, developers and marketers has collectively contributed to every respected magazine and newspaper on the planet, and produced winning content campaigns for many of the world’s best-loved brands.