1200000
Cross-platform video views
400
% more social engagement than nearest competitor
"Clever, sophisticated, cool. UNTOLD has helped us reached well over a million consumers with this campaign, driving brand awareness and year-on-year sales."
SIMON GEORGE, MD, BUDWEISER BUDVAR
THE CHALLENGE
After being named global digital agency for Budweiser Budvar in 2019, Untold was responsible for the strategy, production and delivery of 10 new global websites and a full digital marketing campaign that would refresh the brand and raise awareness of its history, independence, brewing methods and homeland: South Bohemia – where all Budvar is still made. The websites and digital campaign had to engage global audiences across key market territories as well as being a class-leading marketing play.
THE SOLUTION
We created a new, story-led budweiserbudvar.com global website across 70 territories, launching with it a full digital content marketing and global social campaign, ‘Greetings from the Republic of Beer’ in 2020. Through quality content and storytelling, this campaign repositioned the brand’s homeland, the Czech Republic, as the Republic of Beer, elevating its key stories and DNA and engaging new audiences across the world. This hugely successful and ongoing campaign follows three award-winning years working with Budvar UK which have been recognised as setting new standards in beer marketing, and cited by the brand as a major factor in increasing UK sales by 46 per cent.
VISIT BUDWEISERBUDVAR.COM
ON FILM
TRUE BOHEMIANS: Building the ‘Budvar Bike’ with BOLT MotorcyclesThe story of the Budvar custom motorcycle – the world’s first beer-inspired custom bike. From the castles and snow-capped mountains of Budvar’s South Bohemian home to workshops across the UK where BOLT worked with the finest craftsmen to create something truly spectacular.
BUDVAR BEER COCKTAILS: ‘The Czech Punch’ recipe from Maven LeedsThe first of a series of short, fast-paced films about the emerging world of beer cocktails. Showcasing Budweiser Budvar as an indespensible ingredient we travelled the UK to work with some of the best bars and bartenders out there.
RAFTING CZECH REPUBLIC: A two-day canoeing and camping adventure down the Vltava riverAn adventure down the mighty Vltava river, shot on location in beautiful South Bohemia. We have since lead key press and sales contacts along this trip with great success.
CZECH STORIES ‘The Man Who Makes Beer’A look at one of the key men behind Budweiser Budvar. This film is a deep dive in to brewing Budvar through the eyes of their resident beer sommelier, Ales Dvorak.
ON THE WEB
ON SOCIAL
